Pristine Global Finance App Redesign
Pristine Global Finance App Redesign
Role
UIUX Designer
Industry
Fintech
Duration
4 weeks
Role
UIUX Designer
UIUX Designer
Industry
Fintech
Duration
1 month
1 month
Project Overview
Project Overview
I redesigned an outdated finance platform within 4 weeks, marking my first experience working on a finance-related project. To ensure a user-centered approach, I familiarized myself with key finance terms and analyzed existing user feedback. The final design was immediately approved by the client.
I redesigned an outdated finance platform within 4 weeks, marking my first experience working on a finance-related project. To ensure a user-centered approach, I familiarized myself with key finance terms and analyzed existing user feedback. The final design was immediately approved by the client.
Problem Statement
Problem Statement
The existing finance loan app had an outdated interface and a complex loan application process, leading to poor user navigation and frustration. I redesigned the app with a modern UI and streamlined the user journey by eliminating unnecessary steps, making it easier and faster for users to apply for loans.
The existing finance loan app had an outdated interface and a complex loan application process, leading to poor user navigation and frustration. I redesigned the app with a modern UI and streamlined the user journey by eliminating unnecessary steps, making it easier and faster for users to apply for loans.
Objectives & Goals
Objectives & Goals
Modernize the User Experience
Redesign the outdated interface to create a more intuitive, visually appealing, and user-friendly finance platform.
Modernize the User Experience
Redesign the outdated interface to create a more intuitive, visually appealing, and user-friendly finance platform.
Modernize the User Experience
Gain foundational knowledge of finance concepts and user needs to create a solution that aligns with user expectations and business requirements.
Design with Contextual Understanding
Gain foundational knowledge of finance concepts and user needs to create a solution that aligns with user expectations and business requirements.
Business Challenges
Business Challenges
Lack of Domain Familiarity
Lack of Domain Familiarity
Outdated User Interface
Outdated User Interface
Unclear User Pain Points
Unclear User Pain Points
Balancing Business Goals with Usability
Balancing Business Goals with Usability
The Process
The Process
Given the tight timeline, I adopted a Lean UX approach to design solutions. This methodology allowed me to stay focused on user needs, make data-informed decisions, and deliver value efficiently.
Given the tight timeline, I adopted a Lean UX approach to design solutions. This methodology allowed me to stay focused on user needs, make data-informed decisions, and deliver value efficiently.
Think
Think
Make
Make
Check
Check
Product Users
Product Users
The target audience is the working population of age group 20-60
The target audience is the working population of age group 20-60
Can you walk me through the last time you applied for a loan using an app? What was the experience like?
Which parts of the loan process do you find confusing or stressful?
Have you used any other finance or loan apps? What did you like or dislike about them?
Is there any information you wish had been available or clearer when applying for a loan?
How do you usually decide whether to trust a financial service or app?
Within time constraints, I asked some questions
Within time constraints, I asked some questions
Which parts of the loan process do you find confusing or stressful?
Have you used any other finance or loan apps? What did you like or dislike about them?
Is there any information you wish had been available or clearer when applying for a loan?
How do you usually decide whether to trust a financial service or app?
Can you walk me through the last time you applied for a loan using an app? What was the experience like?
The Glow Up : UI Transformation
The Glow Up : UI Transformation
Showing how information architecture and visual hierarchy improvements lead to better user comprehension.
Showing how information architecture and visual hierarchy improvements lead to better user comprehension.
From this
From this
To this
To this
Major Screens
Major Screens
Due to the organization's privacy policy, only high-level product information will be shared in this case study.
Due to the organization's privacy policy, only high-level product information will be shared in this case study.
Home screen
Home screen
User profile
User profile
Loan category
Loan category
News & promo section
News & promo section
Notification
Notification
Loan Menus
Loan Menus
Related banners
Related banners
Navigation
Navigation
Showing all available Loans
Showing all available Loans
Categorized section
Categorized section
Related menus
Related menus
Showing related menus
under selected category
Showing related menus
under selected category
Loan Detail
Loan Detail
Providing info about type of user elegible for the loan
Providing info about type of user elegible for the loan
Loan information
Loan information
Letting user know docs before apply
Letting user know docs before apply
User Profile
User Profile
Setting menus
Setting menus
Active profile navigation
Active profile navigation
Editable call to action
Editable call to action
Loan Application Review Stage
Loan Application Review Stage
Loan summary
Loan summary
clear CTA
clear CTA
Progress indicator for visual confirmation
Progress indicator for visual confirmation
And much more +
And much more +
Of course, it’s now LIVE and you can check it out here
https://play.google.com/store/apps/details?id=com.waloan.pristineglobal&pcampaignid=web_share
Of course, it’s now LIVE and you can check it out here
https://play.google.com/store/apps/details?id=com.waloan.pristineglobal&pcampaignid=web_share
Reflection
Reflection
This was my first finance project, and it came with a steep learning curve—from understanding financial terms to simplifying complex user flows. Despite the tight 4-week timeline, using a Lean UX approach helped me stay focused and iterate quickly. I’m proud that the client approved the final design with positive feedback. This project taught me the importance of adaptability, speed, and designing with clarity in complex domains.
This was my first finance project, and it came with a steep learning curve—from understanding financial terms to simplifying complex user flows. Despite the tight 4-week timeline, using a Lean UX approach helped me stay focused and iterate quickly. I’m proud that the client approved the final design with positive feedback. This project taught me the importance of adaptability, speed, and designing with clarity in complex domains.
For Your Time
For Your Time
Pristine Global Finance App Redesign
Role
UIUX Designer
Industry
Fintech
Duration
4 weeks
Project Overview
I redesigned an outdated finance platform within 4 weeks, marking my first experience working on a finance-related project. To ensure a user-centered approach, I familiarized myself with key finance terms and analyzed existing user feedback. The final design was immediately approved by the client.
Problem Statement
The existing finance loan app had an outdated interface and a complex loan application process, leading to poor user navigation and frustration. I redesigned the app with a modern UI and streamlined the user journey by eliminating unnecessary steps, making it easier and faster for users to apply for loans.
Reflection
This was my first finance project, and it came with a steep learning curve—from understanding financial terms to simplifying complex user flows. Despite the tight 4-week timeline, using a Lean UX approach helped me stay focused and iterate quickly. I’m proud that the client approved the final design with positive feedback. This project taught me the importance of adaptability, speed, and designing with clarity in complex domains.
Objectives & Goals
Modernize the User Experience
Redesign the outdated interface to create a more intuitive, visually appealing, and user-friendly finance platform.
Design with Contextual Understanding
Gain foundational knowledge of finance concepts and user needs to create a solution that aligns with user expectations and business requirements.
Business Challenges
Lack of Domain Familiarity
Outdated User Interface
Unclear User Pain Points
Balancing Business Goals with Usability
The Process
Given the tight timeline, I adopted a Lean UX approach to design solutions. This methodology allowed me to stay focused on user needs, make data-informed decisions, and deliver value efficiently.
Think
Make
Check
Product Users
The target audience is the working population of age group 20-60
Within time constraints, I asked some questions
Can you walk me through the last time you applied for a loan using an app? What was the experience like?
Which parts of the loan process do you find confusing or stressful?
Have you used any other finance or loan apps? What did you like or dislike about them?
Is there any information you wish had been available or clearer when applying for a loan?
How do you usually decide whether to trust a financial service or app?
The Glow Up : UI Transformation
Showing how information architecture and visual hierarchy improvements lead to better user comprehension.
From this
To this
Major Screens
Due to the organization's privacy policy, only high-level product information will be shared in this case study.
Home screen
User profile
Loan category
News & promo section
Notification
Loan Menus
Related banners
Navigation
Showing all available Loans
Categorized section
Related menus
Showing related menus
under selected category
Loan Detail
Providing info about type of user elegible for the loan
Loan information
Letting user know docs before apply
User Profile
Setting menus
Active profile navigation
Editable call to action
Loan Application Review Stage
Loan summary
clear CTA
Progress indicator for visual confirmation
And much more +
Of course, it’s now LIVE and you can check it out here
https://play.google.com/store/apps/details?id=com.waloan.pristineglobal&pcampaignid=web_share
For Your Time