TraiFlix Movie Trailer Browsing App
TraiFlix Movie Trailer Browsing App
TraiFlix Movie Trailer Browsing App
Easily explore movie trailers and effortlessly book tickets to save your precious time.
Easily explore movie trailers and effortlessly book tickets to save your precious time.
Easily explore movie trailers and effortlessly book tickets to save your precious time.
Role
UIUX Designer
UIUX Designer
UIUX Designer
Industry
Entertainment
Entertainment
Entertainment
Duration
1 month
1 month
1 month
The Project Overview
The Project Overview
Trailflix is a trailer-browsing app offering personalized recommendations, trailer previews, ticket booking, and updates on movies in theaters. It helps users make informed choices. Never miss a movie with this all-in-one platform.
Trailflix is a trailer-browsing app offering personalized recommendations, trailer previews, ticket booking, and updates on movies in theaters. It helps users make informed choices. Never miss a movie with this all-in-one platform.
Trailflix is a trailer-browsing app offering personalized recommendations, trailer previews, ticket booking, and updates on movies in theaters. It helps users make informed choices. Never miss a movie with this all-in-one platform.
The Problem
The Problem
Users often struggle to distinguish between different trailers and find new and upcoming movie trailers due to the abundance of online content. This can lead to missing exciting new releases and a negative user experience. Despite the convenience, moviegoers may arrive at theaters unprepared or dissatisfied, resulting in a poor moviegoing experience.
Users often struggle to distinguish between different trailers and find new and upcoming movie trailers due to the abundance of online content. This can lead to missing exciting new releases and a negative user experience. Despite the convenience, moviegoers may arrive at theaters unprepared or dissatisfied, resulting in a poor moviegoing experience.
Users often struggle to distinguish between different trailers and find new and upcoming movie trailers due to the abundance of online content. This can lead to missing exciting new releases and a negative user experience. Despite the convenience, moviegoers may arrive at theaters unprepared or dissatisfied, resulting in a poor moviegoing experience.
The Goal
The Goal
Create a mobile app to simplify discovering movie trailers, providing details like release dates, cast, and ratings. It helps users make informed viewing decisions. The app also lets theater-goers browse upcoming trailers, offering showtimes and additional information for convenience.
Create a mobile app to simplify discovering movie trailers, providing details like release dates, cast, and ratings. It helps users make informed viewing decisions. The app also lets theater-goers browse upcoming trailers, offering showtimes and additional information for convenience.
Create a mobile app to simplify discovering movie trailers, providing details like release dates, cast, and ratings. It helps users make informed viewing decisions. The app also lets theater-goers browse upcoming trailers, offering showtimes and additional information for convenience.
Design Process
Design Process
Define
Prototype
Research
Ideate
Test
Test
Understanding the user
User research
Personas
Problem statements
User journey maps
User research
Personas
Problem statements
User journey maps
Quantitative Research
Quantitative Research
These are some of the questions that were posed to people during quantitative research and the outcome shows how many people agree with it.
These are some of the questions that were posed to people during quantitative research and the outcome shows how many people agree with it.
60%
60%
How often do you watch movie trailers?
How often do you watch movie trailers?
80%
80%
How often do you watch movies in theaters?
How often do you watch movies in theaters?
90%
How likely are you to use an app for browsing trailers?
70%
How interested are you in a feature showing trailers for movies at your local theater?
80%
How satisfied are you with your current way of finding and watching movie trailers?
50%
How often would you like to receive new trailer updates?
90%
How likely are you to use an app for browsing trailers?
70%
How interested are you in a feature showing trailers for movies at your local theater?
90%
How satisfied are you with your current way of finding and watching movie trailers?
70%
How often would you like to receive new trailer updates?
User Research Summary
User Research Summary
I conducted thorough user research, including online surveys, interviews, quantitative analysis, and usability testing, to understand moviegoers' struggles in finding and accessing movie trailers. Users want clearer distinctions between upcoming and older trailers, crave detailed info like ratings and cast, and prefer a mobile app for convenient trailer viewing at local theaters.
I conducted thorough user research, including online surveys, interviews, quantitative analysis, and usability testing, to understand moviegoers' struggles in finding and accessing movie trailers. Users want clearer distinctions between upcoming and older trailers, crave detailed info like ratings and cast, and prefer a mobile app for convenient trailer viewing at local theaters.
I conducted thorough user research, including online surveys, interviews, quantitative analysis, and usability testing, to understand moviegoers' struggles in finding and accessing movie trailers. Users want clearer distinctions between upcoming and older trailers, crave detailed info like ratings and cast, and prefer a mobile app for convenient trailer viewing at local theaters.
Pain Points
Pain Points
Decision Making
Decision Making
Accessibility
Accessibility
Poor Quality
Poor Quality
Future Viewing
Future Viewing
User Persona
User Persona
I compiled the findings from user research into two Personas to better understand the needs, concerns, and objectives of users.
I compiled the findings from user research into two Personas to better understand the needs, concerns, and objectives of users.
I compiled the findings from user research into two Personas to better understand the needs, concerns, and objectives of users.
User Journey Map
User Journey Map
I created user journey map to visually represent a user's interactions with this product from initial contact through ongoing engagement.
I created user journey map to visually represent a user's interactions with this product from initial contact through ongoing engagement.
I created user journey map to visually represent a user's interactions with this product from initial contact through ongoing engagement.
Competitor Analysis
Competitor Analysis
I conducted SWOT analysis to identify and evaluate the Strengths, Weaknesses, Opportunities, and Threats for this product
I conducted SWOT analysis to identify and evaluate the Strengths, Weaknesses, Opportunities, and Threats for this product
I conducted SWOT analysis to identify and evaluate the Strengths, Weaknesses, Opportunities, and Threats for this product
Information Architecture
Information Architecture
Information Architecture for intuitive and efficient navigation system
Information Architecture for intuitive and efficient navigation system
Information Architecture for intuitive and efficient navigation system
